I have been in the Entrepreneur and Enterprise Transformation zone for 17 years. I see Entrepreneurs struggling to grow, getting tired and mentally giving up. They are struggling to grow from X to 1X to 2X to 3X…. but the question that comes to my mind is, ‘Can we grow 10X every time instead of 1X, 2X, 3X? As I studied the life of entrepreneurs, attended courses and saw many entrepreneurs from close quarters, I realized that most Entrepreneurs are in the same Gear and are pressing the Accelerator hard at all times. So they go from 1X to 2X, then they press the Accelerator even harder, without changing the Gear. Their car, i.e. their organization is crying and struggling to move forward, but the Entrepreneur driven by his many years of habits keeps pushing the Accelerator even harder. So he goes to 3X and then 4X, but never reaches 10X or 100X.
The effort increases, the car i.e. the organization is shaking, trembling, the noise increases, the fuel consumption goes up, but the Entrepreneur persists, continues but refuses to change the Gear. A time comes when he and his team gets tired, fatigued and starts regressing, starts moving backwards from 4X to 3X to 2X to 1X to X.
WHY DOES THIS HAPPEN?
Simple: ‘The Entrepreneur is not shifting the Gear. Every shift upwards in the Gear can produce 10X Performance.’
Here, I am reminded of the 9 ENTREPRENEUR GEARS!
I have drawn the above structure to explain the 9 ENTREPRENEUR GEARS. Every time you move your Gear upwards, you go up 10X i.e. 10 times in your earning, in your wealth, in recognition, in name, fame, money, etc. Every time you move from a higher gear to a lower gear i.e. from a higher level job to a lower level job, you go down by 10 times!!!!!
THE 9 ENTREPRENEUR GEARS
GEAR 1 – ‘THE VICTIM’:
Here the entrepreneur lives beyond his means. He is burning more cash than he earns. He blames everyone in this world. He feels he is ‘the victim’ of Life and circumstances. He is not building any capability or ability but he is blaming everything around him.
GEAR 2 – ‘THE SURVIVOR’:
He won’t die. He develops new skills and because he is developing new skills, he is in a position to pay his bills.
GEAR 3 – ‘THE WORKER’:
He will do everything. He is in the lookout 24 hours for jobs within his organization. Any work is OK with him. He grabs it and remains busy, ultimately becoming the chief and cheap worker of his organization.
GEAR 4 – ‘THE PLAYER’:
He has learned to say no to jobs that are not the entrepreneur’s job. He will have managers to do the manager’s job and refuses to do any manager’s job.
GEAR 5 – ‘THE PERFORMER’:
Since he has practised intense delegation for a long period of time, he has been in the position to give up all his jobs to the most competent people in his team. This process of giving up jobs in the previous GEAR 4, leads him to ultimately find his distinct forte or his unique ability. Distinct forte activities or unique ability activities are those jobs that an Entrepreneur loves to do and does best. Because he is performing in his area of distinct forte, he becomes a Performer, an Excellent Performer. He starts attracting people, resources, circumstances and money towards him. Therefore, he becomes the lead guitarist in his band which he has created over a period of time by constantly delegating jobs in which he is either incompetent, competent or even excellent. He has retained jobs in which he can demonstrate his distinct forte/ unique ability. He has mastered one area of life and for all others areas, he has an excellent team which has unique abilities in the areas where he is weak. In this way, he has built a ‘distinct forte team’.
GEAR 6 – ‘THE CONDUCTOR’:
Here, he becomes the ‘Conductor’ of the orchestra. He is the guy who has his back to the audience and has his team in front of him. The audience is going nuts with their performance and he is just moving his hands up and down like a ‘Conductor’. He is not playing any instrument. He is relieved of every instrument, every department.
GEAR 7 – ‘THE TRUSTEE’:
He has built so much trust in the market by consistently getting his team to deliver results and because of which the market has blind faith on him, his company and its abilities.
GEAR 8 – ‘THE COMPOSER’:
He writes the composition, the vision and all that his company must do in the next 10 to 30 years, that’s his only job. He is the Visionary and only gives strategic direction to his company. He composes the song and the world around him i.e. his company just sings melodies after melodies.
GEAR 9 – ‘THE LEGEND’:
He becomes a ‘Symbol’ of his times.
Every time you change your Gear from Gear 1 to Gear 2 to Gear 3 to Gear 4 to Gear 5 to Gear 6 to Gear 7 to Gear 8 to Gear 9, your Performance grows 10X i.e. 10 times.
It is a choice we Entrepreneurs have, we can either go up in the GEAR or go down in the GEAR. Let me also tell you, that the moment you go from a HIGHER GEAR to a LOWER GEAR, your Performance goes down by 10X i.e. 10 times.
SO BE WARNED….
Every Gear is “a Trap”, “an Entrepreneur Trap”, a Chakravyuh”, if you don’t change the Gear you will remain trapped at that level of performance.
So my dear Entrepreneurs, stop pressing the Accelerator all the time, take a break, think, leave the Accelerator, press the Clutch, change the Gear and then Accelerate again.
YOU WILL GROW 10X EVERY TIME BY THIS ACTION OF YOURS!
This article is contributed by T.I.G.E.R. Santosh Nair – Chairman, Chief Mentor & Chief Energy Officer- smmart Training & Consultancy Pvt Ltd along with the social team of smmart.